Most customer masters shrink 20 to 40% after a first merge purge. Get a demo of MatchLogic's merge purge software and watch duplicates consolidate into golden records live.
Records matched
Match accuracy
Time to first profile
No black-box consolidation. No months of setup. Just golden records with full visibility into how every duplicate was merged.

Point MatchLogic at a file or database and see duplicate groups, survivorship previews, and golden records the same morning. No consultants required.
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When Bob Smith merges with Robert Smith Jr. you see which values survive, which record becomes the master, and the rule behind each choice. Override anything.
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The AI reads your data and proposes the cleansing rules and match definitions your consolidation needs. The model runs offline behind your firewall, and you approve every rule.
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Every merge is logged with before and after snapshots showing what consolidated and why. Compliance teams can trace any golden record without extra work.
Everything the enterprise version offers, shown live on your demo.
Consolidate any volume of records. No row caps.
Most recent, most complete, longest value, or source priority per field.
See exactly which values survive and which purge before anything commits.
Export golden records in CSV, connect via REST API, or push to your warehouse.
Cleansing and match rules proposed from your own data, plus match results you can question in plain language.
Now when a shopper tells us they have two accounts, the answer is usually that we already merged them the night before. The history follows the person and the offers follow the household. My team is not spending its week stitching records back together by hand.
Director of Loyalty and Customer Data, Schnucks

A specialist runs the full product live on data like yours: profiling, duplicate discovery, survivorship rules, merge previews, and golden record export. Nothing is staged, there are no feature gates, and you can bring your own scenario to steer it.
Fill out the form and pick a time that works. The demo runs about 30 minutes on your data scenario, with time for questions on your systems and compliance requirements. No commitment afterward.
Yes. Visual previews show exactly how every duplicate group will consolidate, with surviving values highlighted field by field. You review, adjust rules, and approve. Nothing changes until you confirm.
Yes. MatchLogic is a full on-premise install, so records never leave your network. The AI recommendations run on a custom language model installed with the product, completely offline behind your firewall, and an LLM connected through the MCP server operates workflows without ever accessing your data.
Configure rules per field: most recent date, longest name, most complete address, specific source priority, or highest value. Rules run automatically during merge, and you can override any decision manually. Golden records reflect your actual data quality priorities.
Profiling automatically flags PII in wrong fields, incomplete required data, and audit risks. It identifies records missing mandatory fields, catches format violations, and documents quality scores for compliance reporting. Every profile run creates audit trails showing your data quality status and improvement trends - turning audit panic into audit proof.