Build Your First Golden Records in 10 Minutes

Most customer masters shrink 20 to 40% after a first merge purge. Get a demo of MatchLogic's merge purge software and watch duplicates consolidate into golden records live.

Merge millions of duplicate records in minutes
See every survivorship rule and merge decision
Full on-premise install. Your data never leaves your network.
A 30-minute walkthrough tailored to your data scenario

10M+

Records matched

95%+

Match accuracy

<10 min

Time to first profile

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On-premise install
SOC 2 compliant
5 min setup

Every merge decision explained. Every rule transparent.

No black-box consolidation. No months of setup. Just golden records with full visibility into how every duplicate was merged.

Merge in Minutes, Not Months

Point MatchLogic at a file or database and see duplicate groups, survivorship previews, and golden records the same morning. No consultants required.

See Every Merge Decision

When Bob Smith merges with Robert Smith Jr. you see which values survive, which record becomes the master, and the rule behind each choice. Override anything.

AI Recommends. The Engine Decides.

The AI reads your data and proposes the cleansing rules and match definitions your consolidation needs. The model runs offline behind your firewall, and you approve every rule.

Audit-Ready from Day One

Every merge is logged with before and after snapshots showing what consolidated and why. Compliance teams can trace any golden record without extra work.

Full product. No feature gates. No artificial limits.

Everything the enterprise version offers, shown live on your demo.

Unlimited Merge Purge Runs

Consolidate any volume of records. No row caps.

Full Survivorship Rule Engine

Most recent, most complete, longest value, or source priority per field.

Transparent Merge Previews

See exactly which values survive and which purge before anything commits.

Export & API Access

Export golden records in CSV, connect via REST API, or push to your warehouse.

AI-Recommended Setup

Cleansing and match rules proposed from your own data, plus match results you can question in plain language.

Now when a shopper tells us they have two accounts, the answer is usually that we already merged them the night before. The history follows the person and the offers follow the household. My team is not spending its week stitching records back together by hand.

Greg Lindgren

Director of Loyalty and Customer Data, Schnucks

Frequently Asked Questions

What will I see in a merge purge software demo?

A specialist runs the full product live on data like yours: profiling, duplicate discovery, survivorship rules, merge previews, and golden record export. Nothing is staged, there are no feature gates, and you can bring your own scenario to steer it.

How do I book a demo and how long does it take?

Fill out the form and pick a time that works. The demo runs about 30 minutes on your data scenario, with time for questions on your systems and compliance requirements. No commitment afterward.

Can I preview merges before committing anything?

Yes. Visual previews show exactly how every duplicate group will consolidate, with surviving values highlighted field by field. You review, adjust rules, and approve. Nothing changes until you confirm.

Is my data safe during evaluation?

Yes. MatchLogic is a full on-premise install, so records never leave your network. The AI recommendations run on a custom language model installed with the product, completely offline behind your firewall, and an LLM connected through the MCP server operates workflows without ever accessing your data.

What survivorship rules can I configure?

Configure rules per field: most recent date, longest name, most complete address, specific source priority, or highest value. Rules run automatically during merge, and you can override any decision manually. Golden records reflect your actual data quality priorities.

Can profiling detect compliance risks?

Profiling automatically flags PII in wrong fields, incomplete required data, and audit risks. It identifies records missing mandatory fields, catches format violations, and documents quality scores for compliance reporting. Every profile run creates audit trails showing your data quality status and improvement trends - turning audit panic into audit proof.