Turn scattered duplicates into one source of truth. Combine best values from every source into golden records and get the single customer view you've needed.
Start Building Golden Records.avif)
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Combine duplicate records into single golden records. See which values survive and which get purged with visual previews.
Decide which values win when records merge. Choose most recent, most complete, longest value, or specific source priority.
Remove duplicate records knowing the best data survives. Get audit trails showing what merged and what was purged.
“As part of the journey we’ve gone through with Matchlogic, we’re becoming more data-first, moving from assumption to assurance around data quality.”
Configure which values survive when duplicates merge using built-in or custom rules. Prioritize by source, recency, completeness, or field length. One configuration handles millions of merge decisions consistently.
Choose which duplicate becomes the master automatically or manually. Rules select masters by data source priority, record completeness, or most recent update. Override any selection with point-and-click control.
See exactly how records will merge before committing changes. Field-by-field previews show surviving values. Color-coded highlights reveal what stays and what purges. Every merge decision is transparent.
Schedule merge purge runs hourly, daily, or triggered by data loads. Track consolidation trends automatically. Get alerts when duplicate rates spike or golden record quality drops unexpectedly.
See your consolidation results in seconds. matchlogic merges duplicates across all systems simultaneously, showing surviving values, purged records, and golden record previews. Know exactly what changes before committing.
Get merge previews for every duplicate group instantly. See which values survive and which sources contribute to each golden record.
Configure different survivorship rules per field. Names use longest value, dates use most recent, addresses use most complete. Granular control without complexity.
Identify which fields are 40% empty and killing match accuracy. Know which systems skip required data and what percentage of records are incomplete.
Find connections between records across datasets. Discover where the same entity exists with variations across different data systems.
Get hard metrics on consolidation quality. matchlogic calculates completeness scores, source contributions, and field coverage for every golden record. Track record quality to prove improvement over time.
Every golden record gets scored for field completeness after merge. Know which records are fully enriched and which still have gaps needing attention.
Apply the same standardization rules across CRM, ERP, and warehouse data. Ensure consistent formats regardless of source system. Unify data from everywhere.
Get validation scores showing merge quality. Failed merges get flagged for review before they create incomplete golden records.
Every merge decision is logged with before/after snapshots. Get compliance-ready audit trails showing exactly what changed and why.
Get comprehensive merge reports instantly. matchlogic generates golden records, survivorship logs, and purge summaries for every consolidation. Export results as CSV, JSON, or sync directly to your master data systems.
Export consolidated golden records with full lineage. See which sources contributed which values. Get merge-ready files for direct database updates or system imports.
See exactly which values won and lost for every field in every merge. Decision logs explain why each value survived based on your configured rules.
Compare original duplicates against final golden records. See consolidation impact field by field. Validate merge quality before pushing to production.
Schedule merge purge to run hourly, daily, or triggered by data loads. matchlogic consolidates duplicates continuously without manual intervention. Get alerts when merge quality drops.
Embed merge purge directly in your data pipelines. Every new duplicate group gets consolidated automatically. Build golden records before bad data spreads.
Compare consolidation results over time. See if duplicate rates decrease and golden record quality improves. Prove the value of your MDM investment.
First profile revealed 40% missing data and format chaos we never suspected. Helped us fix issues before migration.
Profiling showed our 'clean' vendor data was 28% duplicates. Found $3M in duplicate payments in minutes.
We profile before every project now. Reveals quality issues that would break analytics. Saves weeks of cleanup.
Not fragments or duplicates. Upload your data and see golden records, survivorship previews, and consolidation results instantly.
Build Golden Records Now
Merge purge shows exactly how your duplicates will consolidate into golden records. You'll see which values survive from each source, which records become masters, and which get purged. Visual previews highlight field-by-field merge decisions before any data changes, giving you full control over consolidation.
matchlogic merges 10 million duplicate records in under 8 minutes, applying survivorship rules and creating golden records at scale. The engine evaluates every field, selects surviving values, and generates consolidated outputs without performance degradation.
Configure rules per field: most recent date, longest name, most complete address, specific source priority, or highest value. Rules run automatically during merge. Override any decision manually when needed. Build golden records that reflect your actual data quality priorities.
Deduplication just removes duplicates - potentially losing valuable data. Merge purge consolidates duplicates into enriched golden records by combining best values from each source. You keep complete customer profiles instead of picking one record and losing the rest forever.
Yes - see exactly how every duplicate group will merge before any data changes. Visual previews show surviving values highlighted in green, purged values in red. Review field-by-field comparisons, adjust survivorship rules, and approve results. Nothing changes until you confirm.
Merge purge creates audit trails documenting every consolidation decision. Track which sources contributed which values to golden records. Prove data lineage for GDPR requests, demonstrate single customer view for regulatory reporting, and maintain before/after snapshots for compliance audits.
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